here’s my portfolio
Digital Marketing | SEO – PPC – CRM
Welcome to my portfolio!
Thanks for visiting my portfolio!
I’m a results-driven Digital Marketer specializing in SEO, traffic acquisition, and Customer Retention for increased ROI. Over the past five years, I’ve grown an online platform by leveraging data-driven strategies to scale traffic.
About this Portfolio
This portfolio complements my CV by showcasing practical examples of my work and approach. It goes beyond the standard cover letter to provide tangible evidence of my skills and achievements in digital marketing.
Achievements
Here are some key results, backed by data from my analytical tools:
SEO Growth & Recovery
Recovered from a Google Core Update by analyzing and optimizing content, leading to a 175% increase in traffic.
Improved click-through rates (CTR) and engagement by optimizing metadata, internal linking, and content structure.
Traffic Diversification & Engagement
Leveraged Reddit & Google Discover to drive high-intent traffic, increasing daily visits to new pages.
Implemented strategic content repurposing, driving additional engagement from multiple traffic sources.
Affiliate Performance & Tracking
Set up Google Tag Manager to track affiliate link clicks, improving data accuracy for conversion optimization.
Increased affiliate revenue through SEO-driven content and conversion-focused strategies.
CRM – I implemented email marketing campaigns to retarget potential customers that did not convert. Segmented users by interest and engaged them with tailored drip email sequences, increasing conversion rates and improved ROI.
Proven SEO & Growth Outcomes
SEO strategies and growth tactics I’ve used to drive results across various projects.
Building & Scaling an Online Platform
The Travel Deck (2019) – I built this website to get hand-on experience with Digital tools. With no prior experience, I built the site using WordPress, learned about SEO, optimized, drove substantial traffic and now the site drives revenue through affiliations with global brands such as Booking.com, Agoda, Viator and more.
Note: site traffic only began to pick up after 2022-2023, once travel restrictions were lifted.
🚀 Key Highlights:
Grew to 17K+ monthly visitors through organic search.
Developed an SEO-driven content strategy, improving rankings and engagement.
Monetized via affiliate partnerships, generating steady revenue.
Used Google Analytics, Search Console, and Ahrefs for ongoing optimization.
Proven SEO Impact: URL & Ranking Success
Cancun Mexico All Inclusive Resorts: This website was created to test the impact of URL structure on SEO rankings. Despite having only 7 articles, the site ranks highly for lucrative affiliate keywords, proving the significant impact of the domain name.
Note: the long name was chosen to test the impact of exact url keywords. The site is in no way optimized, only has a DA 1 score, but still drives traffic and affiliate sales.
🚀 Key Highlights:
Ranked for high-converting keywords like “Cancun resorts with butler service”.
Achieved strong rankings with just 7 articles.
Proved the SEO impact of a well-optimized URL structure on search visibility.
Overlooked Platforms for traffic growth
Beyond traditional social media like Facebook, TikTok, and LinkedIn, there are powerful alternative ways to drive highly targeted traffic.
I’ve seen firsthand how leveraging niche communities, content discovery platforms, and strategic SEO can attract engaged audiences. For example, using Reddit, I generated 10K page visits in three days, leading to top search rankings. Similarly, a Google Discover feature drove a surge in organic traffic and improved visibility.
Note: While social media does not directly impact SEO, it can indirectly influence rankings. Increased traffic and engagement from social media can lead to more backlinks, improved user signals, and greater visibility, all of which contribute to better search performance.
🚀 Key Highlights:
10K page visits in 3 days: Drove substantial traffic to a new site using Reddit.
Top 5 ranking: The surge in traffic led to a top-ranking position for a highly competitive keyword within days.
Featured on Google Discover: Generated 1K visits on day one, boosting visibility and securing a top search ranking the following week.
Professional Experience
I transitioned from hands-on project management to digital marketing by building and scaling my own websites. Over five years, I developed expertise in SEO, affiliate marketing, and content strategy—driving traffic and revenue through data-driven optimization.
SEO Specialist
( Present Role)
- Run technical audits to fix 404 errors, 3xx redirects, and crawl issues.
- Assess backlink opportunities by checking domain authority, traffic quality, and relevance.
- Spot content gaps and keyword opportunities to outperform competitors.
- Create content plans around keywords and semantics in various languages to build topical authority around our target topic + collaborating with native speaking copywriters for those keywords in languages I do not speak,
- Monitoring competitors using tools including Ahrefs and Similarweb.
- Report monthly on organic traffic shifts and highlight key drivers like events or trends.
- Building a page on Reddit targeting our audience as B2B business.
- Understanding the use of llms.txt and llms-full.txt to get featured as a source on LLM’s (chat-gpt, perpelexity, etc)
Affiliate Marketing, SEO & Website Development
(2019 – 2024)
- Built and scaled niche websites, implementing SEO and content strategies to drive organic traffic.
- Managed affiliate partnerships, optimizing performance to generate a steady revenue stream.
- Used data analysis tools (Google Analytics, Ahrefs, Search Console) to refine content and improve rankings.
- Developed and executed link-building campaigns, securing features in major publications (BBC, Bloomberg, AskMen).
Content Creator & Video Editor
YouTube Channel (2021 – 2022)
- Launched and grew a YouTube channel, reaching 1,000+ subscribers in 3 months.
- Managed end-to-end video production, from scripting to editing using Final Cut Pro.
- Applied SEO strategies to improve video discoverability and engagement.
Site Manager
Self Employed (2010 – 2023)
- Led construction projects, ensuring timely delivery and adherence to quality standards.
- Managed stakeholder communication and coordinated teams for efficient project execution.
- Developed strong problem-solving and project management skills, now applied in digital marketing.
This site is using…
This portfolio is connected to GA4 and using Google Tag Manager to track detailed data such as specific link clicks and scroll %. Data is then fed into a structured Excel sheet.
Note: If I have enough data, I will add a link to the excel sheet.
Track Engagement
Detailed Data
To analyze Data
Want to know what my previous portfolio looked like? Click the link below and be amazed 😀